Academy module
Understanding a market
Reading a market and deciding whom to call first.
Outcome
You can describe your market, recognise the signals that a company is hiring and choose which prospects to call first.
What the module covers
How a market is built
The employers, the roles and the people who move between them.
Signals and triggers
Hiring, company, people and market signals that tell you a team is about to grow.
Leads, hot leads and cold lists
Why a company with a reason to hire beats a long list of names.
Reaching the decision-maker
How to handle the switchboard and the first seconds of a cold call.
How you learn it
Lessons built on your own market, a weekly routine to spot new signals and practice calls with your coach.
Assessment
The assessment checks whether you recognise strong signals, prioritise leads and handle a gatekeeper well.
Next module
Sourcing and data quality →
← Planning and targets
The trainee track
Related insight: The real market for developers