Academy module
The words of the trade, so you can describe any contact precisely.
Outcome
You use the right term for every contact, stage and method, and you can tell a colleague in a sentence what kind of conversation you just had.
Vague words lead to vague reports and to follow-ups that miss the point.
The difference between a lead, a prospect, a client and a candidate.
Sourcing, probe, match and pre-close, and where each one sits in the process.
What IPMERC, WRIOC and FAB stand for and when you use each.
Short explanations with examples, followed by drills in which you name the right term for a situation.
The assessment checks whether you apply each term correctly to situations from real calls.
Next module
← Principles for client contact The trainee track Related insight: Most shortage measures only move people around
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