Product Marketing Manager

Own positioning and launches for new features at a B2B software company in Utrecht.

A B2B software company in Utrecht is hiring a product marketing manager. You make sure new features land with the right customers and get used.

What you will do:

• Develop messaging and positioning for the most important customer segments
• Research what customers need and how they decide, and share the findings across the company
• Define the value of new features for users and run launches that drive awareness and adoption
• Create content for positioning, launches and customer engagement
• Support go-to-market work with Product, Sales and Customer Success
• Keep product documentation up to date, inside and outside the company

What you bring:

• At least 3 years of product marketing experience owning positioning, messaging and go-to-market, preferably in B2B SaaS
• Launches you can point to, with results on adoption or revenue
• Clear writing without jargon
• Comfort using product usage data to judge whether a launch worked
• Experience with monetised add-ons, events, media or product-led growth is a plus

What you get:

• Competitive salary based on experience, 8% holiday pay and a bonus of up to a 13th month
• 25 holiday days and a paid sabbatical after 5 years
• Pension and an annual training budget
• Flexible working from home