Product & Proposition Marketer

Online services company in Utrecht needs a proposition marketer for B2C and B2B offers.

An online services company in the Utrecht region needs a product and proposition marketer. You decide what the company sells, to whom, why and how it earns money. You work closely with Sales and Marketing and hand ready propositions to the campaign marketers.

What you will do:

• Spot commercial opportunities and assess them for revenue and profit potential
• Develop new B2C and B2B propositions
• Set target group, offer, pricing, business model and terms
• Build business cases and choose which ideas to test
• Align with Sales, Marketing and BI, so Sales can really sell the proposition

What you bring:

• Bachelor level (hbo) of work and thinking
• At least 5 years in commercial marketing, proposition or business development
• Strategic thinking and the ability to turn opportunities into concrete offers and business cases
• Communicate a vision or plan clearly and bring stakeholders along
• Entrepreneurial, takes ownership and is comfortable with ambiguity
• Smart and critical use of AI
• Fluent Dutch and good English; affinity with construction, sustainability or installations is a plus

What you get:

• 40 hours per week with a fixed and a variable salary
• 25 holiday days and 8% holiday allowance
• Laptop, training budget and travel allowance or lease bike
• A pension scheme where employer and employee each pay half the premium
• Shared lunch at the office and a weekly Friday drink