CRO Specialist
In-house, Media & marketing, Utrecht, Nederland, posted 15 Oct 2026
Apply →Improve conversion in online funnels through A/B tests and a clear CRO roadmap.
An online services platform in the Utrecht region is hiring a CRO specialist. You make sure more visitors turn into good-quality leads, not just a higher conversion rate on paper.
What you will do:
- Find the biggest conversion opportunities in the funnel
- Set up and run A/B tests and other experiments
- Optimise landing pages, forms and key steps in the customer journey
- Work with performance, content and product specialists on the flow from ad to qualified lead
- Turn results into a CRO roadmap and share what you learn
- Use AI to spot patterns in data and user behaviour and to shape hypotheses
What you bring:
- A bachelor level of working and thinking, with at least 3 years in CRO, growth marketing or conversion optimisation
- Experience with A/B testing and building hypotheses
- An analytical mind that prioritises by impact, and a preference for launching a good test fast over polishing
- Daily use of AI in your work
- Fluent Dutch and good English
What you get:
- 40 hours a week
- 25 vacation days and 8% holiday pay
- Travel allowance or a lease bike, a laptop and a training budget
- A 50/50 pension scheme and employee discounts
- Friday drinks and company parties